The Frock Shop

Nestled in the heart of vibrant Wellington, The Frock Shop has been a cherished haven for discerning women seeking stylish, high-quality fashion since its inception over two decades ago. This iconic retailer has consistently catered to the unique tastes and needs of the modern woman with an unwavering focus on local design talent. Stepping into The Frock Shop is like stepping into a world that exudes sophistication, elegance, and an inviting warmth. Here, we understand that fashion transcends simply wearing clothes; it's about expressing one's personality and making a statement. That's why we meticulously handpick each piece in our collection—from formal wear perfect for your next black-tie event to casual pieces that embody effortless chic. Our commitment to supporting local designers shines brightly within our carefully curated store. By showcasing the best of New Zealand's creative talent, we foster a sense of community and pride in our national fashion scene. Moreover, by choosing us, you're not just investing in a beautiful garment—you're investing in the story behind each piece, the dreams and passion of local designers, and the continued growth of our vibrant fashion industry. At The Frock Shop, we believe that shopping should be an experience rather than a chore. To ensure this, we offer personalized service tailored to your individual style preferences. Whether you're visiting us in-store or browsing online, our dedicated team is here to guide you through our extensive collection and help you find the perfect pieces to elevate your wardrobe. And because we appreciate our valued customers, we proudly offer free shipping within New Zealand on orders exceeding $150—a small token of our gratitude for choosing The Frock Shop as your go-to destination for women's fashion. Experience the difference that truly personalized shopping can make and join us on a journey of self-expression, empowerment, and timeless style at The Frock Shop.