Alexanders

Welcome to Alexanders, a cherished haven of elegance nestled in the heart of Wellington since 1996. We're more than just a women's fashion boutique; we're a sanctuary where every woman can find her unique expression. Our story began over two decades ago, born from a passion for both women's fashions and the Alexander Technique - a philosophy that encourages graceful movement, stress reduction, and posture improvement. Over the years, our commitment to these ideals has only grown stronger. Walk through our doors, and you'll find an inviting space filled with exquisite formal wear, casual styles, and everything in between. But more than that, you'll discover an experience tailored to your needs. Our knowledgeable team is here to guide you through our carefully curated collection, helping you find pieces that not only flatter your figure but also align with your personality. From the moment you step into Alexanders, you're welcomed with warm smiles and a relaxed atmosphere. We believe in taking the time to understand each customer, ensuring every interaction is personal and productive. Our goal is to help you feel confident, empowered, and ready to conquer the world - one stylish outfit at a time. But our dedication doesn't end with fashion. We also offer Alexander Technique lessons, providing valuable tools for pain reduction, coordination improvement, and stress management. These lessons, woven into the fabric of Alexanders, serve as a testament to our holistic approach to women's wellness and empowerment. At Alexanders, we're not just a business; we're a community. We're a place where friendships are forged, confidence is built, and women come together to celebrate their strength and beauty. So, whether you're joining us for the first time or have been a loyal customer since our founding, we invite you to step into Alexanders and discover a world where fashion meets function, and every woman feels like her best self.