Seafood Direct

Nestled in the heart of Invercargill, Seafood Direct - your trusted fish merchants since time immemorial - proudly stands as a testament to our passion for the ocean's bounty. Since our humble beginnings, we've been committed to bringing the freshest catches straight from the pristine waters of the Southland Region and beyond to your table. From the moment the first light of dawn breaks over the horizon, our skilled team sets sail, navigating the vast expanse of the sea in search of the day's catch. Be it the succulent flesh of the elusive eel or the sweet, tender crab that hides beneath the waves, we tirelessly seek out the finest specimens that mother nature has to offer. Our dedication doesn't end with catching; our state-of-the-art processing facilities ensure that every fish is handled with the utmost care and respect. We believe that every creature of the sea deserves the same reverence, and it shows in the quality of our products. Whether you're a home cook or a restaurateur, we've got everything you need to create mouthwatering dishes that will leave your taste buds dancing with delight. But we don't just stop at our shores. With an unwavering commitment to sharing the wonders of the sea with the world, we export our catches to eager palates around the globe. From the frozen tundra of Canada to the sun-drenched beaches of Australia, the taste of fresh Southland fish has become a sought-after delicacy. As proud fish merchants, we take great pride in our role as stewards of the sea. We're not just here to sell fish; we're here to share a piece of our world with you. So, whether you're grabbing a quick meal or stocking up for the week ahead, come visit us at Seafood Direct and let us transport your taste buds on an unforgettable journey beneath the waves. Welcome to our underwater kingdom - we can't wait to share it with you!