Pure Fishing

Welcome to Pure Fishing, Auckland's trusted haven for all things fishing! Established in the heart of this vibrant city, we have been a cornerstone of New Zealand's angling community for over two decades. Our story began with a shared passion for fishing and a desire to create top-notch fishing equipment that would stand the test of time. From our humble beginnings as a small workshop, we've grown into a fully-fledged manufacturing facility, where every rod, reel, and accessory is meticulously designed, crafted, and customised to meet your unique needs. We pride ourselves on our commitment to quality, ensuring that each piece of equipment leaves our premises ready for the most challenging fishing conditions. But we're not just about selling fishing gear; we're a community that thrives on the shared love for the sport. Our knowledgeable team is always ready to offer advice, share tips, and help you find the perfect setup for your next adventure. Whether you're an experienced angler or just starting out, you can count on us to guide you every step of the way. We understand that even the best equipment may require maintenance or repairs from time to time. That's why we offer comprehensive warranty and service claims, as well as prompt product replacements or repairs. Our dedicated team is here to ensure your gear remains in peak condition, so you can focus on what truly matters - the thrill of the catch! So, whether you're seeking a new fishing companion, looking to upgrade your gear, or require assistance with repairs, we invite you to visit our store in Auckland. Let us share our love for fishing and help you create memories that will last a lifetime. At Pure Fishing, it's not just about selling equipment; it's about fostering a community and sharing the joy of fishing with fellow enthusiasts. Come join us on this exciting journey!