Red Gill Custom Lures

Welcome to Red Gill Custom Lures, proudly based in the heart of Auckland, New Zealand. Established with a passion for fishing and an unwavering commitment to quality, we've been serving our fellow anglers since [founding date]. Our journey began when our founder, a lifelong fisherman, found himself dissatisfied with the lack of variety and customization in the fishing equipment market. Determined to change that, he rolled up his sleeves and started handcrafting Bill Fish trolling lures from the comfort of his garage. Word quickly spread about our unique, handmade lures, their design and manufacturing process as meticulous as the fish they were meant to ensnare. Today, we stand tall as a leading provider of fishing equipment in the Auckland region, thanks to our dedication to crafting exceptional gear. Our team of skilled artisans takes pride in every lure that leaves our workshop, each one a testament to our commitment to quality and attention to detail. From designing and molding, to painting and rigging, each step is carefully executed to ensure our customers receive nothing but the best. And for those cherished lures that have seen their fair share of battles, we offer top-notch repair services to get them fighting fit once more. But we don't just stop at lures—we're a one-stop shop for all your fishing equipment needs. From rods and reels to tackle boxes and lines, we've got you covered. And for those who can't make it to our physical store, worry not! We offer convenient online sales so you can get your hands on our top-notch gear no matter where you are in Auckland or beyond. At Red Gill Custom Lures, we believe that every angler deserves quality equipment that's tailored to their unique needs and preferences. So whether you're a seasoned pro or just starting out, come join us on this exciting fishing journey. We can't wait to help you reel in your next big catch!