Nielsen

Nielsen, nestled in the vibrant heart of Auckland, has been a trusted beacon of market insights for over six decades. Established in 1953, we've grown from a small research firm into a global powerhouse, renowned for our unparalleled understanding of consumer behavior. We are more than just a market research company; we're your strategic partner, helping businesses navigate the complexities of today's ever-evolving market landscape. From Customer Surveys to Employee Surveys, Quantitative Studies to Qualitative Studies, our methodologies span the spectrum, ensuring no stone is left unturned in uncovering actionable insights. Our research isn't confined to textbooks or laboratory settings; it lives and breathes in the real world. From Internet Research to Field Interviews, we immerse ourselves in the lives of your customers, unearthing their dreams, fears, and preferences. This deep-rooted understanding allows us to tailor our Awareness Advertising strategies with pinpoint precision, ensuring your brand resonates with the right audience at the right time. At Nielsen, we believe that every story deserves to be heard. That's why we approach each project with a unique blend of empathy and analytical rigor, ensuring that the voices of your customers and employees are not only heard but understood. We don't just deliver data; we uncover stories that shape the future of your business. So, whether you're a fledgling start-up or an established giant, step into our world and let us help you unlock the secrets to your success. Together, we can turn insights into impact, and stories into success. Welcome to Nielsen - where data meets stories, and stories meet success.