IMS HEALTH

Welcome to IMS Health, Auckland's trusted partner in market research since 1974. Over four decades, we have honed our craft, delving into the intricacies of consumer behavior and industry trends, all while keeping a firm grip on our core values: integrity, innovation, and insight. Our journey began with a single question: 'What makes people tick?'. Since then, we've expanded our repertoire to encompass a myriad of research methodologies - from concept testing and polling to qualitative studies and mystery shopping, all the way to quantitative studies and feasibility studies. We've learned that there's no one-size-fits-all approach when it comes to understanding the market, and we pride ourselves on our adaptability in crafting bespoke research strategies for each unique client. Whether you're a budding entrepreneur seeking validation for your groundbreaking idea or an established business navigating the ever-shifting tides of consumer preference, we've got you covered. Our team of seasoned consultants and researchers are not just number crunchers; they're storytellers who weave together the threads of data into a coherent narrative that paints a vivid picture of your target market. Based in the heart of Auckland, we've had the privilege of partnering with a diverse range of businesses from various industries. From local start-ups to international conglomerates, we've helped our clients make informed decisions, foster growth, and connect meaningfully with their customers. At IMS Health, we don't just provide data - we offer insights that spark ideas, fuel innovation, and drive success. We invite you to join us on this exciting journey of discovery, where we uncover the hidden stories within your market, and together, we chart a path towards growth and prosperity. Welcome to IMS Health, your trusted partner in navigating the world of market research.