Identity

Nestled in the heart of Auckland, Identity Fashions is more than just a women's clothing store; it's a vibrant, creative space where every woman can discover her unique style. Established over two decades ago, Identity has been a trusted partner for Auckland women seeking contemporary fashion that speaks volumes about their individuality. Our journey began with a simple idea - to empower women by offering them an exquisite selection of stylish, high-quality clothing that not only fits perfectly but also makes them feel confident and beautiful. Over the years, we've grown into a cherished community where women from all walks of life come together to share their love for fashion, connect with like-minded individuals, and find inspiration in each other's unique styles. At Identity Fashions, we believe that every woman deserves to feel fabulous, and we strive to make this possible by carefully curating our collection to include a wide variety of women's fashions. From trendy casual wear perfect for a day out with friends to elegant evening gowns suitable for special occasions, our collection caters to every occasion in a woman's life. We take pride in working closely with international designers to bring the latest styles and trends directly to our customers, ensuring that they always stay ahead of the fashion curve. Our team is a blend of passionate fashion enthusiasts who share a common vision - to help women express themselves through their clothing choices. With years of experience and a keen eye for detail, our stylists are always ready to guide you through our collection, offering expert advice on what flatters your figure and complements your personal style. Visit us today at Identity Fashions in Auckland, where we invite you to explore, discover, and embrace your unique sense of style. Let us be a part of your fashion journey as you confidently step out into the world, looking fabulous and feeling amazing.