Bendon Limited

Nestled in the vibrant heart of Auckland, Bendon Limited has been a cherished fixture in the world of women's and men's intimate apparel for over seven decades. Our journey began in 1948, when we first opened our doors to the public, offering an exquisite selection of lingerie, bras, panties, and more—all meticulously crafted with the essence of elegance and sophistication that has come to define Bendon. Over the years, we have evolved from a local retailer to a globally recognized brand, maintaining our commitment to quality, innovation, and customer satisfaction at every step. Our extensive portfolio encompasses not only a wide array of lace underwear, thong briefs, and other women's essentials but also an impressive selection of men’s underwear and sleepwear, catering to the diverse tastes and needs of our valued clientele. At Bendon Limited, we take immense pride in our end-to-end operations. From the design studios where our creative minds dream up the latest trends to the manufacturing facilities where our visions become reality, every aspect of our business is carefully managed and controlled by our dedicated team. Our global supply chain management ensures that only the finest materials reach our customers' doors, while our finance, IT, and supply chain services keep our operations running smoothly and efficiently. Walk into any of our stores in Auckland or explore our online lingerie store, and you'll find a warm welcome from our knowledgeable staff who are always eager to assist you in finding the perfect piece. Whether you're seeking a special something for yourself or searching for the ideal gift for someone dear, Bendon Limited offers an unparalleled shopping experience that combines style, quality, and comfort with a touch of timeless grace. Join us as we continue to write our story—one beautifully crafted piece at a time. At Bendon Limited, we believe in the power of intimacy, not only between you and your loved ones but also between you and yourself. Let us help you find that perfect fit, both literally and figuratively, as we continue to serve Auckland and beyond for another 70 years and beyond.