Intimate Apparel

Welcome to Intimate Apparel, a cherished corner of Auckland's vibrant retail scene that has been gracing women with timeless elegance since 1985. Nestled in the heart of our city, we are more than just a lingerie retailer; we are a sanctuary for self-expression and a haven for those seeking a perfect fit. Our story began over three decades ago, when a group of passionate individuals recognized a need for personalized service in the realm of intimate apparel. Since then, we have grown to become one of Auckland's most trusted destinations for lingerie, sleepwear, and more. We believe that every woman deserves to feel beautiful, confident, and supported—and it shows in our carefully curated selection of products. Step into our inviting boutique, and you will be greeted by an exquisite array of bras, camisoles, slips, and other essential pieces designed to make you feel like the extraordinary woman you are. Our expert team is dedicated to providing unparalleled personal service, ensuring that each customer finds not only the perfect fit but also the perfect piece to suit their unique style and personality. At Intimate Apparel, we understand that finding the right lingerie goes beyond measurements; it's about celebrating the beauty of femininity and empowering women to embrace their bodies with love and confidence. Whether you are seeking a versatile everyday bra or an exquisite piece for a special occasion, our knowledgeable staff is here to guide you through the selection process with warmth, patience, and professionalism. So, whether you're a long-time friend of Intimate Apparel or a first-time visitor, we invite you to join us in our journey of self-expression, empowerment, and unparalleled personal service. Step into our boutique and discover the difference that truly exceptional intimate apparel can make in your life. We are proud to serve the women of Auckland, and we look forward to welcoming you to our family.