Want a similar listing? Create a listing now
Digital Refinery
Negotiable
Listing type: Offer
Provider type: Private
Services: Web Development Services
Auckand, New Zealand
08 November 2023Description
Driving Digital Growth Your Trusted Marketing Partners That Drive Results! Want to grow your business online? Our digital marketing agency specialises in driving traffic, leads, and sales to your business. Get in touch today.
Map
Similar listings
SEO for Exporters
Services: Web Development Services
SEO for businesses that export products can be complex. For example, should you have different websites for different countries or the same site with language choice? If cultural differences demand a multi-faceted approach to your marketing then so should your websites and SEO. Here are some tips: Decide on one website domain or one for each country. If there are significant cultural and language differences then the answer is probably to have websites in each country. One way to do this is to have a “Country Coded Top Level Domain” (ccTLD) for each country e.g. example.co.nz for New Zealand and example.de for Germany. Google takes the TLD as a signal of where the business is located and TLD as well as where the website is hosted are strong indicators as is the country language code on the website (hreflang tag). Unique TLDs for each site makes management somewhat more difficult. An alternative option is to combine the sites either under one domain with a subfolder e.g. example.com/nz and example.com/de or you could use subdomains e.g. newzealand.example.com and germany. example.com. Both ways allow you to submit the sites as separate entities to Google, but while management becomes marginally easier, you lose the SEO signal from the TLD. Know your target audience. For successful SEO, using the right keywords in your content and on Google Ads is critical Each country has its own language nuances. Make sure that you’re familiar with the language. Best get a local to help. Use Google Ads in your destination country and analyse the results. Google Ads is a great tool to discover which words and phrases your target audience responds to. It’s a great way to A/B test your keywords and demographics. Translate what you learn from your paid SEO into your organic SEO. Host your website in the local market and in the local language. By far the majority of searches end up on a local website. If you have a multilingual website then it’s not good enough to translate word for word, but reflect the local way of thinking. Don’t think multi-language, instead think “multi-country”. Make friends with the local press. As an exporter, you probably have a good story to tell and local publishers are likely to snap up your good-news story. Make sure the article links back to your website. Write Blogs and articles in the local language and style. Make sure that you link your blogs and articles to local websites. Share your success and happenings, but use the right platform. Different countries use Social Media differently. Facebook in Europe as opposed to Orkut in Brazil, for example. Take a close look at your competitors Competitor websites in the local market will give you an idea what others do to sell their product. Do an in-depth analysis highlighting the difference between countries and try to understand why those differences exist. It may highlight some improvement opportunities in your approach.
Digital Refinery
Services: Web Development Services
Driving Digital Growth Your Trusted Marketing Partners That Drive Results! Want to grow your business online? Our digital marketing agency specialises in driving traffic, leads, and sales to your business. Get in touch today.
Web Hosting Christchurch | FatWeb
Services: Web Development Services
Web hosting christchurch - Fatweb We are a full-service web design company in Christchurch with a focus on designing websites that are responsive. In New Zealand, we provide web design services at reasonable prices.
Electrical Technician Auckland | Electrical Works Auckland
Services: Home Repair & Maintenance
Esteem Electrical Has a Highly Qualified Experienced Electrician In Auckland, New Zealand For Best Residential And Commercial Electrical Work.
Auckland Creative Agencies
Services: Creative Services
Looking for a top-notch Auckland creative agencies? Look no further than Marque! We're a full-service agency that can handle all of your marketing and advertising needs, from branding and design to digital and print. We pride ourselves on being able to think outside the box to create truly original campaigns that get results. Whether you're looking to launch a new product or service or just want to give your existing business a boost, we can help. So what are you waiting for? Get in touch with us today, and let's get started on making your marketing dreams a reality!
Developer
Services: Web Development Services
jack of all trade
Questions & Answers