Versus Research

Since its inception in 2001, Versus Research has proudly called Waikato home, nestled amidst the verdant landscapes that cradle this vibrant city. As a leading market research firm, we've dedicated ourselves to the pursuit of knowledge and insights that fuel the growth of businesses, both large and small. Our journey began with a dream to bridge the gap between data and understanding, to provide actionable insights that guide strategic decision-making. Over two decades, we've honed our craft, refining our approach to research and analysis. We're passionate about business research, be it market research, benchmarking, concept testing, or polling. We believe in the power of data, but more so, in the stories it can tell. Our team of seasoned researchers delve deep, building surveys that reflect the heartbeat of your target audience, and conducting qualitative studies that unearth the nuances of consumer behavior. We're not just number crunchers; we're storytellers. We pour over building surveys, seeking insights that resonate with the human spirit. Our consultancy services are designed to translate raw data into strategic recommendations, helping you navigate the complexities of your industry with confidence. Our commitment to Waikato is more than geographical; it's a testament to our dedication to local businesses. We're proud to be part of this thriving community, and we're even prouder to help local businesses succeed. Whether you're a start-up just finding your feet or an established player seeking fresh perspectives, we invite you to join us on the journey of discovery. Together, let's unlock the secrets hidden within your market, and propel your business towards new heights of success. Welcome to Versus Research, your trusted partner in market research and business growth.