Urban Edge

Nestled in the vibrant heart of Waikato, Urban Edge stands tall, a beacon for fashion-forward individuals seeking more than just clothing – we offer a lifestyle, an ethos, a community. Established with a passion for streetwear and a deep-rooted love for sports culture, our journey began years ago when a group of friends recognized the need for quality, innovative, and stylish apparel that resonated with the spirit of Waikato's youth. Urban Edge isn't just a retail store; it's a sanctuary for those who live, breathe, and embody the urban edge lifestyle. We pride ourselves on being more than just a sales outlet – we are a hub where stories are shared, friendships are born, and creativity flourishes. From the moment you step into our store, you're not just a customer, but part of our extended family. Our shelves are lined with an eclectic mix of clothing specialties, catering to the diverse tastes of our patrons. Whether you're after the latest snowboard products, wakeboard gear, or skateboard apparel, we've got you covered. We understand that fashion is a form of self-expression, and we're here to help you express your unique style. At Urban Edge, we believe in quality over quantity. Each item in our store has been carefully curated, ensuring it meets the highest standards of design, functionality, and comfort. We understand the importance of feeling confident and comfortable in what you wear, and that's exactly what we aim to provide. But it's not just about the products – it's about the experience. From our knowledgeable staff who share a genuine passion for all things urban edge, to our regular events that bring together like-minded individuals, we strive to create an environment where everyone feels welcome and inspired. So, whether you're a local looking to find your next favorite piece or a visitor exploring the wonders of Waikato, come on down to Urban Edge. Join us in our ongoing story, become part of our family, and experience the Urban Edge lifestyle for yourself.