Too Pretty

Nestled in the heart of the breathtaking Bay of Plenty, Too Pretty has been a cherished haven for fashion-conscious women since 1997. Our journey began with a simple yet profound belief that every woman deserves to feel beautiful and confident in what she wears. Over two decades later, this ethos remains at the core of who we are and what we do. Stepping into Too Pretty is like stepping into a vibrant extension of your own wardrobe. From formal wear that exudes elegance and sophistication to casual ensembles perfect for a leisurely weekend stroll, our collection is as diverse as it is stylish. We've carefully curated an extensive range of tops, skirts, jackets, knitwear, and even pyjamas, each piece thoughtfully crafted to cater to the unique tastes and needs of women like you. Our store is more than just a retail space; it's a sanctuary where women can explore, experiment, and express themselves through fashion. Our friendly team of stylists are always on hand to offer advice, share trends, and help you find that perfect piece that speaks to your personal style. We pride ourselves on our warm, inviting atmosphere, where every customer is treated like a cherished friend. At Too Pretty, we believe in the power of fashion to empower women and make them feel fabulous. Whether you're dressing for a special occasion or seeking everyday pieces that make you feel amazing, we're here to help you look and feel your best. Join us in our beautiful Bay of Plenty home and embark on a journey of self-expression, confidence, and timeless style. Too Pretty is more than just a store - it's a place where women can come together, celebrate each other, and embrace their unique, beautiful selves.