The Fish Van

Nestled in the heart of Waikato, The Fish Van is more than just a fish merchant – we're a community hub, dedicated to bringing fresh seafood delights straight from our coastline to your table. Established with a passion for all things aquatic, we've been part of this vibrant region since the early 1980s, growing steadily over the years while never losing sight of our founding values. Our story began when we discovered a shared love for fresh fish and smoked delicacies among friends and family. With that passion at our core, we set out to bring our treasured catches from the vast ocean to the landlocked hearts of Waikato residents. Our journey has taken us from small-scale fishing boats to bustling markets, but through it all, we've stayed true to our roots as a family-run business. At The Fish Van, you won't find industrial machinery or factory-made products. Instead, you'll experience the personal touch of our skilled team who work tirelessly each day to process and prepare only the finest fish, mussels, eel, scallops, and more – all sourced responsibly from sustainable New Zealand waters. We take immense pride in every item we offer, ensuring that each piece is handled with care and respect throughout the processing stages to guarantee an unparalleled taste experience. But we're not just about selling fish; we're about sharing a love for quality seafood that brings people together. That's why we also stock a selection of Pokeno Bacon products – another local favorite that complements our range perfectly. With a focus on freshness and flavor, our products have become the go-to choice for discerning customers who appreciate the difference between mass-produced goods and true artisanal craftsmanship. From the moment you step into The Fish Van, you'll be greeted with warm smiles and friendly chatter as our team shares their knowledge and expertise in all things seafood. Our store is more than just a place to shop; it's a gathering spot where friends meet, families connect, and stories are shared over a plate of succulent morsels fresh from the sea. So whether you're a long-time resident or just visiting Waikato, swing by The Fish Van for an unforgettable taste of our coastline. We look forward to welcoming you into our family and sharing the bounty of our ocean with you.