Sass and Bide

Nestled in the heart of Auckland, Sass & Bide has been a beacon of style and sophistication for discerning women since our founding days. Over two decades ago, we embarked on a journey to create fashion that empowers and inspires, and today, we continue to do just that. Our passion lies in the art of storytelling through clothing, crafting pieces that resonate with the modern woman's spirit. We believe in the transformative power of a well-chosen outfit, one that can elevate your mood, boost your confidence, and make you feel unapologetically you. From our humble beginnings in Sydney, Australia, we have grown into an internationally recognized brand, loved by women across the globe. Our collections are a vibrant fusion of timeless classics and avant-garde designs, reflecting the dynamic energy of urban life and the spirit of today's woman. Our offerings span from ethereal gowns perfect for that special occasion to effortlessly chic denim jeans, elegant tops, exquisite skirts, and a myriad of accessories. Each piece is meticulously designed with love and care, ensuring a perfect blend of comfort, quality, and style. At Sass & Bide, we celebrate the unique beauty of every woman. We strive to create clothing that speaks to the individuality within each of us, pieces that allow you to express your true self without compromise. Our boutique in Auckland is more than just a store; it's a sanctuary where women can come together, share their stories, and discover their personal style. Join us on this journey of self-expression and empowerment. Step into Sass & Bide and let your style story unfold. Because every woman deserves to feel beautiful, confident, and unapologetically herself. That's the essence of who we are, what we do, and why we love what we do.