O SO U

In the heart of Hawke's Bay, nestled amidst the vibrant charm of our beautiful city, stands O SO U - a sanctuary for women who cherish style, quality, and individuality. Established in 2006, we've spent over a decade curating a unique collection of fashion that empowers women to express themselves confidently. Stepping into our store is like entering a world where timeless elegance meets contemporary flair. Here, you'll find an exquisite array of women's fashions - from formal wear that turns heads to casual ensembles crafted for comfort and versatility. Our collections are thoughtfully designed, reflecting the ever-evolving trends while staying true to our commitment to quality. But we're more than just a retailer of women's fashion; we're a community of women who share a passion for style. We believe that every woman deserves to feel beautiful and confident, regardless of her shape, size, or age. That's why we offer an extensive range of sizes and styles, ensuring there's something for everyone. Our journey doesn't end with the sale - it continues as we guide our customers through the art of styling their new acquisitions. Whether you're seeking the perfect accessory to complete your outfit or advice on how to coordinate pieces from different collections, our team is here to help. We take pride in cultivating relationships built on trust and understanding, ensuring each interaction leaves our customers feeling inspired and empowered. So, step into O SO U, where fashion meets friendship. Discover a world of style that embraces you, encourages you, and empowers you to be the best version of yourself. In this inviting space, we celebrate women, their strength, their spirit, and their stories - one stylish chapter at a time. Welcome to O SO U, your destination for women's fashion in Hawke's Bay.