Merino Story

Welcome to Merino Story, nestled in the heart of Canterbury - a haven for discerning fashion enthusiasts who appreciate the timeless elegance of New Zealand-made clothing. Established with a passion for quality and sustainability, we've been crafting exquisite Merino and Merino blend fashion pieces since time immemorial. Our story begins with a deep reverence for the land that nurtures our prized merino sheep. From the pristine high country pastures to the tranquil lowland farms, our Merino fibers are sourced ethically from local herds, ensuring an unparalleled quality and integrity in every thread we use. As we guide you through our extensive collection, you'll find a perfect blend of classic styles with modern touches that cater to both women and men. Our womenswear ranges from delicate lace-edged camisoles to bold, structured blazers, all designed to flatter every figure. For the gentlemen, we offer an array of refined suits, dress shirts, and versatile layers for a polished, effortless look. What sets us apart is our commitment to layering pieces that embody the essence of New Zealand's climate and lifestyle. From lightweight tops and bottoms for those crisp winter mornings to thick, snuggly cardigans perfect for a cozy evening in, each item in our collection is thoughtfully designed to keep you warm and stylish. But it doesn't end there - we also take pride in our Possum/Merino knitwear, a true testament to the harmonious marriage of traditional techniques and modern innovation. Each piece is carefully crafted by skilled artisans who understand the delicate balance between fashion and function, ensuring that every garment not only looks beautiful but feels as soft as a second skin. At Merino Story, we believe in creating clothing that tells a story - one stitch at a time. When you step into our store, you're stepping into an authentic New Zealand experience that transports you from the rolling hills to the bustling city streets. Come visit us and discover the perfect addition to your wardrobe - a piece that will last a lifetime, a testament to the timeless beauty of Merino Story.