Labels

Nestled in the vibrant heart of Wellington, Labels - a timeless treasure trove for fashion-forward women of all ages - has been gracing the city with its enchanting charm since 1989. Over three decades ago, our story began as a humble dream, a shared passion for sustainable fashion that transcended the fleeting trends and celebrated the artistry of timeless design. As we step foot into our warm, inviting boutique, the scent of nostalgia wafts through the air, whispering tales of cherished finds and enduring friendships. The walls are adorned with racks of secondhand clothing, each piece carefully handpicked from closets across generations, bearing the stories of their former lives etched into the very fabric. At Labels, we don't just sell clothes; we consign them - a testament to our unwavering commitment to upholding quality and extending the life cycle of these garments. Our process is rooted in respect for both our customers and the environment, ensuring that every item you find here boasts exceptional craftsmanship and style, while minimizing waste and reducing our carbon footprint. From casual weekend essentials to statement pieces for those special occasions, our collection caters to an eclectic array of tastes, reflecting the rich cultural tapestry of Wellington and beyond. Whether you're a seasoned Labels devotee or a curious newcomer, you'll find something that speaks to your unique sense of style. But our story doesn't end at the checkout counter - it continues with each woman who walks out of our store, adorned in her newfound treasure. We celebrate their transformations and empower them to embrace their individuality, encouraging them to tell their stories through the clothes they wear. So, step into Labels - a place where fashion meets function, where sustainability intertwines with style, and where every piece tells a story. Let us be your guide on this journey of self-expression as we continue to weave our tale in the fabric of Wellington's fashion history.