Identity

Nestled in the heart of Waikato, Identity has been a cherished beacon for women seeking the perfect blend of style, comfort, and self-expression since 2013. Our journey began with a simple vision: to empower every woman who walks through our doors to embrace their unique identity. Step into our boutique, and you'll find more than just a store - an oasis where women's fashions meet vibrant hues and impeccable craftsmanship. We don't just sell clothes; we guide you in creating your signature style that mirrors your RealMe. Our team of fashion consultants, who are as passionate about fashion as they are about people, will help you find colors that match your skin tone, styles that reflect your personality, and trends that resonate with your lifestyle. But we understand that life isn't just about what we wear on the outside; it's also about who we are on the inside. That's why, in addition to our fashion offerings, we also provide a suite of services to help you navigate the digital world securely and confidently. From online identity verification support to document verification and scanning, we ensure that your personal information remains protected while you take advantage of government identity services or student ID card services (if affiliated with a local university). At Identity, we're more than just a women's fashion store - we're your partner in celebrating your individuality. Whether you're stepping out for a special occasion, building your wardrobe for work, or looking for the perfect outfit to express yourself, our mission remains the same: to help you discover and embrace your unique identity. Visit us today, and let us join you on your journey of self-discovery and empowerment.