Identity

Welcome to Identity, your vibrant sanctuary nestled in the heart of Wellington's bustling cityscape. Since our inception, we have been a beacon for women seeking a unique blend of fashion, color, and personal expression. Our story is woven with the threads of authenticity, inclusivity, and empowerment, aiming to provide an unparalleled shopping experience that transcends conventional boundaries. Stepping into our store is like entering a world designed just for you. Here, you'll find an extensive collection of women's fashions meticulously curated to cater to diverse tastes and styles. From the casual chic to the bold and daring, we've got something for every woman who wishes to make a statement with her attire. But Identity isn't just about retail shopping. We believe in the transformative power of fashion, and our team of skilled consultants is always on hand to guide you through the labyrinth of trends, helping you discover the perfect outfit that truly resonates with your personality. Our services extend beyond the confines of our store, with virtual consultations available for those who prefer a more intimate setting or live outside Wellington. In the spirit of inclusivity and empowerment, we offer mental health services as part of our commitment to holistic well-being. We understand that shopping can be a therapeutic experience, and our trained professionals are here to provide support and resources to help you navigate life's challenges with grace and resilience. Your currency is precious at Identity, quite literally. Our store boasts a dedicated currency exchange service for our international customers, ensuring a seamless shopping experience no matter where you hail from. Browse through our online catalogue at your leisure, secure in the knowledge that you can easily convert and spend your funds with us. At Identity, we don't just sell clothes; we share stories, create connections, and empower women to embrace their true selves. Our doors are always open for those seeking a refuge where they can find themselves reflected in the mirror of our fashions, surrounded by like-minded individuals, and supported by a community that truly cares. Visit us today and discover who you were always meant to be.