Gary Nicol Associates

Welcome to Gary Nicol Associates, nestled in the heart of historic Canterbury – a city steeped in stories, much like our own. Since our inception over two decades ago, we've been dedicated to unraveling and illuminating the narratives that define the success or potential of businesses. Our journey began with a simple belief: that every idea, product, or service has a unique story waiting to be told. Over the years, this belief has grown into a commitment to delivering insightful and authentic market research solutions tailored to our clients' needs. We've become adept at navigating the complexities of Concept Testing, Polling, Qualitative Studies, Mystery Shopping, Quantitative Studies, Feasibility Studies, and Consulting, with a deft touch that ensures clarity and precision in understanding your unique tale. At Gary Nicol Associates, we're not just a market research firm; we're storytellers who partner with you on your journey. We delve deep into the heart of your brand, unearthing the stories that resonate with your target audience. Our seasoned team of researchers, strategists, and consultants work tirelessly to ensure that every aspect of your market narrative is carefully crafted and skillfully communicated. Our office in Canterbury serves as a vibrant hub for these stories, where we invite you to share yours. Whether you're just starting out or looking to reinvent yourself, we're here to help you write the next chapter of your business story. So, let's embark on this exciting journey together, uncovering the stories that will drive your success and shape the future. Welcome to Gary Nicol Associates – where your story matters most.