Fishing 4 Less

Nestled in the heart of the vibrant Bay of Plenty, Fishing 4 Less has been a cherished haven for saltwater fishing enthusiasts since its humble beginnings. Over the years, we've grown from a shared passion for the sport to a fully-fledged fishing tackle and bait store that caters to both seasoned anglers and novice fishermen alike. Our story started with a group of friends sharing their love for game fishing, spin fishing, and deep sea fishing, bonding over the thrill of the catch and the camaraderie on the open sea. We soon realized that there was a need for a reliable source of top-quality fishing tackle and bait in our beloved Bay of Plenty. So, with an ardor that only comes from shared passions, we pooled our resources to create Fishing 4 Less - a place where everyone can find the gear they need to conquer the waves. From reels and rods to hooks and lines, lures, and bait, our store is brimming with an extensive selection of fishing tackle to suit every angler's needs. We take pride in offering a wide range of products, ensuring that we have something for everyone – whether you're chasing after snapper or seeking the elusive marlin. But it's not just about the gear; at Fishing 4 Less, we understand the importance of the right bait to entice those prized catches. That's why our knowledgeable team always has their ears open, ready to share tips and tricks to make your fishing expeditions more fruitful. We believe that every angler deserves a fair shot at landing the catch of their dreams, which is why we strive to provide the most affordable prices for our high-quality products. Our mission has always been to democratize the sport by making it accessible and enjoyable for everyone, regardless of their experience level or budget. So whether you're a seasoned fisherman looking for a new challenge or a beginner eager to learn the ropes, come visit us at Fishing 4 Less in Bay of Plenty. Our friendly team is more than happy to help you find the perfect gear for your next fishing adventure. And who knows? You might just find yourself joining our ever-growing family of fishing enthusiasts, sharing stories and making memories on the waves together. Tight lines!