Fish City

Welcome to Fish City, nestled in the heart of the stunning Waikato region, where our passion for fishing and the great outdoors has been burning bright since 1991. We're more than just a tackle and bait shop; we're your one-stop destination for all things fishing and watersports. Stepping into Fish City is like stepping into a community of anglers, boating enthusiasts, and outdoor adventurers who share the same love for Waikato's pristine waterways. Our story began three decades ago when we opened our doors with a single goal: to provide quality fishing equipment and supplies that would help locals catch their dream catches and create unforgettable memories. Over the years, Fish City has evolved, growing alongside the ever-changing landscape of fishing and boating trends. Today, you'll find an extensive range of sporting goods, boating equipment, and outdoor essentials that cater to both seasoned anglers and those just starting their fishing journey. Whether you're after top-of-the-line fishing tackle, durable boat dealerships, or the perfect bait for your next catch, we have it all here under one roof. But Fish City is not only about supplying you with the best gear – we also pride ourselves on our exceptional repair services. Our team of experienced technicians can handle everything from minor repairs to complete boat overhauls, ensuring that your equipment is always in top condition and ready for your next adventure. As we continue to grow, our commitment to excellent customer service remains unwavering. We believe that every interaction with Fish City should leave you feeling valued, informed, and excited about your fishing and boating experiences. So, whether you're a local looking to stock up on supplies or a traveler seeking an authentic Waikato fishing experience, we invite you to join our community at Fish City – where memories are made one cast at a time.