Colmar Brunton

Nestled in the heart of Wellington, Colmar Brunton has been a trusted partner in the realm of market research since its founding days. With a rich heritage that spans decades, we've grown from a small team of passionate researchers into a vibrant family of over 300 dedicated professionals. Our story began with a simple belief: that understanding people lies at the heart of every successful business venture. This belief has guided us through countless projects and has led to some of the most groundbreaking insights in the industry. We pride ourselves on our ability to delve deep into the human psyche, uncovering trends, preferences, and motivations that others might miss. At Colmar Brunton, we offer a diverse range of services, from the tried-and-true methods like focus groups and feasibility studies, to cutting-edge techniques such as omnibus services, mystery shopping, and concept testing. Each service is tailored to meet our clients' unique needs, providing them with actionable insights that drive growth and innovation. But we're not just about numbers and statistics. We believe in the power of human connection, and that's reflected in everything we do. Whether we're conducting research in a focus group or engaging in a casual conversation with a mystery shopper, we strive to build genuine relationships built on trust and respect. Our team is our greatest asset. Comprised of experts from various backgrounds, they bring a wealth of knowledge and experience to every project. They are the ones who ask the questions that challenge conventional wisdom, and they are the ones who uncover the answers that change lives. In a world where data is everywhere, we help our clients make sense of it all. We help them see beyond the numbers, to the people behind the statistics. And in doing so, we've helped some of New Zealand's most iconic brands navigate their way to success. So, whether you're a start-up looking to make your mark or an established brand seeking fresh insights, Colmar Brunton is here to help. Let us be your guide on the journey towards understanding your market, your customers, and ultimately, your future. Welcome to Colmar Brunton - where people and insight come together.