Abracadabra Fashions Limited

Welcome to Abracadabra Fashions Limited, a proudly Auckland-based lingerie manufacturer, nestled in the heart of New Zealand's fashion district since 2004. Our journey began with a humble dream to create exquisite, comfortable, and empowering intimate apparel that would redefine the lingerie retail landscape. Over the past two decades, we have grown beyond our wildest dreams, transforming from a small boutique into a leading manufacturer of an extensive collection of briefs, knickers, panties, hosiery, and sleepwear. Each piece, meticulously crafted with love in our Auckland workshop, embodies our unwavering commitment to quality, style, and comfort. At the heart of our design philosophy is a deep respect for traditional lingerie-making techniques, artfully blended with contemporary aesthetics and innovative materials. Our collections reflect a harmonious blend of sophistication, playfulness, and understated elegance, catering to a diverse range of tastes and body types. But we're not just about creating beautiful lingerie; we're about empowering women to feel confident, comfortable, and self-assured in their skin. To achieve this, we invest heavily in research and development, continually seeking out new materials, techniques, and design approaches that enhance the wearer's experience. Whether you're looking for a timeless lace bra, a playful pair of panties, or a cosy nightwear set, Abracadabra Fashions has got you covered. Step into our world, and let us help you transform your wardrobe – and your day – one piece at a time. Join us on this magical journey, and discover the enchanting power of lingerie like never before. Welcome to Abracadabra Fashions Limited, where dreams become reality, and every woman feels like a queen.